Technology-driven Market Transformations for Digital Fashion and Smart Luxury

Price: ₹18,953 - ₹16,214.00
(as of Jan 06, 2026 09:52:08 UTC – Details)


Technology-driven market transformations reshape digital fashion and smart luxury, combining physical and virtual experiences. Innovations like augmented reality (AR), blockchain, artificial intelligence (AI), and digital wearables revolutionize how fashion is designed, produced, marketed, and consumed. In the luxury sector, these technologies enable brands to offer personalized experiences, enhance supply chains, and expand immersive digital environments. As consumer behavior shifts toward more experiential and sustainable models, the integration of fashion with technology redefines value and exclusivity while challenging traditional notions of ownership, authenticity, and brand engagement. Technology-Driven Market Transformations for Digital Fashion and Smart Luxury explores new developments in the fashion, luxury, and retail industries through digital technology. It examines solutions for sustainable branding tactics for effective fashion and luxury marketing. This book covers topics such as green branding, smart technology, and art and design, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
ASIN ‏ : ‎ B0FJMB4KYN
Publisher ‏ : ‎ Business Science Reference (29 July 2025)
Language ‏ : ‎ English
Paperback ‏ : ‎ 385 pages
ISBN-13 ‏ : ‎ 979-8337361987
Item Weight ‏ : ‎ 553 g
Dimensions ‏ : ‎ 17.78 x 1.7 x 25.4 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi – 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500
Packer ‏ : ‎ Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi – 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500