FUNDAMENTALS OF DIGITAL FASHION MARKETING

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(as of Dec 30, 2025 03:54:40 UTC – Details)


The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion’s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Publisher ‏ : ‎ Bloomsbury Visual Arts (9 March 2017); Bloomsbury Visual Arts
Language ‏ : ‎ English
Paperback ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 1474220851
ISBN-13 ‏ : ‎ 978-1474220859
Item Weight ‏ : ‎ 658 g
Dimensions ‏ : ‎ 20.07 x 1.65 x 22.99 cm
Country of Origin ‏ : ‎ USA
Importer ‏ : ‎ Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, Sales@bookswagon.com , 01140159253
Packer ‏ : ‎ Bloomsbury Visual Arts
Best Sellers Rank: #851,992 in Books (See Top 100 in Books) #5,009 in Design & Fashion (Books) #6,718 in Industries #38,432 in Analysis & Strategy
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