Price: ₹16,320 - ₹15,522.00
(as of Jan 06, 2026 22:17:24 UTC – Details)
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
Chapter 16 is available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
Publisher : Palgrave Macmillan; 1st ed. 2024 edition (17 April 2024)
Language : English
Hardcover : 480 pages
ISBN-10 : 3031355881
ISBN-13 : 978-3031355882
Item Weight : 771 g
Dimensions : 14.81 x 2.87 x 21.01 cm
Country of Origin : India
